What she found was a story that began long before GoodOne\u00a0sold its first bag of cashews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Building on Decades of Investment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ADRA has worked with cashew-growing communities in Ghana for decades, including helping farmers plant cashew trees. But growing a crop does not guarantee a sustainable livelihood.<\/p>
Andersson learned that just four years ago, some farmers were cutting down cashew trees and selling the wood for charcoal<\/strong>. Cashews were being purchased at extremely low prices and exported for processing, leaving farmers with little incentive to maintain trees that were not providing sufficient income.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GoodOne is working to change that equation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The company works with farmers to improve pruning practices, increase yields and reduce disease. According to Jackson, GoodOne\u00a0also pays farmers a minimum of 10 percent premium above government prices<\/strong>. The cashews are processed in Ghana through a factory partner that employs more than 65 people, helping keep more jobs and economic activity within the country.<\/p>
For Andersson, one of the surprises was how many women she encountered throughout the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cThe process is labor-intensive and provides employment for women in the community,\u201d she said. \u201cI was surprised at the number of women farmers<\/strong>.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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She also saw how communities worked together. When older farmers or those physically unable to prune their own trees needed assistance, younger community members stepped in to help.<\/p>
It was a reminder that the impact extended beyond the crop itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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GoodOne pays farmers a minimum of 10 percent premium above government prices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A Better Life At Home<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Under an enormous mango tree, Andersson, Jackson and Balint met with farmers from four different communities and listened to what the opportunity had meant for their families.<\/p>
Some spoke about being able to educate their children and grandchildren. One farmer had earned enough to put a more substantial roof on his home.<\/p>
But one story particularly stayed with Andersson.<\/p>
A farmer told the group that he had once left Ghana for Libya in search of a better life. When he heard about ADRA\u2019s cashew-planting project, he returned home. Years later, when economic pressures again made him consider leaving in search of employment, GoodOne\u00a0began creating a new market for the cashews growing in his own community.<\/p>
This time, he stayed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cToday he didn\u2019t need to leave looking for a better life,\u201d Andersson recalled. \u201cHe had been able to achieve it in his community.<\/strong>\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For Jackson, stories like his demonstrate what GoodOne\u00a0is trying to accomplish through a different approach to development.<\/p>
\u201cThe key difference with this social enterprise is our emphasis on partnership through trade<\/strong> versus just being another development project or charity,\u201d she said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cWe are selling a business solution to poverty<\/strong>. We are partnering with our customers to facilitate a living wage for our farmers, to give them agency and choices.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Partnership Through Trade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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That relationship between development and business is central to how ADRA and GoodOne\u00a0work together.<\/p>
For decades, ADRA invested in Ghana\u2019s cashew sector, helping establish and strengthen production. But according to Balint, traditional value chains meant many farmers were still receiving only a small share of the value generated by the crops they grew.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cGoodOne\u00a0is the social enterprise of ADRA, a \u2018market maker\u2019 and \u2018honest broker\u2019 for our farmers<\/strong>,\u201d Balint said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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He describes the approach connecting ADRA and GoodOne\u00a0as\u00a0trade-based development, using trade intentionally to create more inclusive economic growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cWe are intentional about using trade as a lever for inclusive growth and prosperity creation<\/strong>,\u201d Balint said. \u201cBy adding value locally, integrating producers into regional and global value chains, and ensuring farmers and local processors capture more of the margins, trade-based development builds lasting prosperity and resilience<\/strong>.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In practice, that means looking beyond how much a farmer can produce to consider the entire journey of a product, including who processes it, who buys it, where it is sold and how the economic value is distributed along the way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The roles of ADRA and GoodOne are distinct but connected. GoodOne\u00a0works within the marketplace, building demand and relationships with buyers while advocating for farmers and processors. ADRA\u2019s development work can help strengthen the communities and agricultural systems that make participation in those markets possible.<\/p>
Balint said the results are already becoming visible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cWe have seen how this model is already lifting pricing in Ghana, our farmers earning more at the farm gates, reinvesting in their farms, sending their children to school, and overall, this scheme is creating more local jobs<\/strong>,\u201d he said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For Andersson, that builds on the foundation created through ADRA\u2019s earlier work.<\/p>
\u201cSocial enterprise leveraged the good that ADRA did in planting the cashew trees and is taking it to the next level<\/strong>,\u201d she said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A Business Built for Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For GoodOne\u00a0to deliver that impact, however, it also has to succeed as a business.<\/p>
Cashews are a commodity, and Jackson knows GoodOne\u00a0must compete for customers like any other consumer brand. That has meant focusing not only on its mission, but also on creating a product people genuinely want to buy.<\/p>
Recently, GoodOne\u00a0introduced new packaging designed to better communicate the freshness and quality of the cashews while standing out on shelves and online.<\/p>
But there was another audience Jackson had in mind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cI wanted the women in Ghana to feel proud of their brand<\/strong>,\u201d she said. \u201cThe majority of farmers and factory workers we work with are women<\/strong>. I think the pack is a more elevated representation of them. Ghana is colorful and vibrant. This pack communicates that more effectively.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The goal is to build a successful business precisely because the business itself becomes part of the mechanism for creating greater economic opportunity.<\/p>
For Andersson, GoodOne\u00a0also raises a larger question about the future of humanitarian and development work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cAt a time when the sources of funding are in flux, social enterprise offers a way forward<\/strong>, forming partnerships between communities and business, leveraging first steps made by humanitarian projects,\u201d Andersson said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Photo: Left to right – Pr. Solomon Kwadwo Osei, Exec. Sec. of Mid Ghana Union Conference, Pr. Jonathan Owusu, President of Mid Ghana Union Conference, Audrey Andersson, GC Vice President and ADRA International Board Chair, & Anita Asiedu, Treasurer of Mid Ghana Union Conference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Bringing the Story Into Adventist Schools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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That model is now creating opportunities to connect consumers in North America more directly with the communities behind the product.<\/p>
Working with Sharon Aka, ADRA International\u2019s Director of Adventist Partnerships, and the North American Division Education Department, GoodOne\u00a0has developed a fundraising program that allows schools to sell cashews while learning about the people and communities behind them.<\/p>
Accompanying curriculum aligned with NAD educational standards has been developed for different age groups, making the program easier for teachers to incorporate into their classrooms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cThe schools will be fundraising anyway, but using the cashews and curriculum makes it a much deeper experience for our kids,\u201d Jackson said. \u201cIt introduces them to the work ADRA is doing globally and helps them to understand how they can make a difference right now, today<\/strong>.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jackson calls the students who participate \u201ctr-aid partners,\u201d combining the concepts of trade and aid. They raise funds for their own schools while helping create demand for cashews grown and processed in Ghana.<\/p>
Her dream is to see every Adventist school in the North American Division participate at least once a year. She would also like to see GoodOne\u00a0cashews available throughout AdventHealth facilities.<\/p>
And eventually, the idea could move beyond cashews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cBeyond cashews, we have relationships with farmers all over the world where this concept can be replicated<\/strong>,\u201d Jackson said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Balint sees similar potential in the trade-based development model.<\/p>
\u201cThis approach is replicable to other communities and countries and can work with different commodities,\u201d he said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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For Andersson, however, one of the most important lessons from Ghana was not necessarily about how quickly GoodOne\u00a0could grow. It was about how long meaningful development can take.<\/p>
The cashew trees planted through ADRA\u2019s work decades ago created an opportunity that no one at the time could have known would eventually become GoodOne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cWithout all the work of ADRA over the past 40-plus years, planting cashew trees, we would not be able to have a social enterprise<\/strong>,\u201d Andersson said.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cThese things take time to grow, and sometimes we get impatient, but the difference it is making in lives and communities was wonderful to see.\u201d<\/p>
GoodOne is still a growing venture, and Andersson is clear that growth brings lessons of its own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cAs with every new venture, there are lessons to be learned, and as we apply those lessons, the enterprise grows and gets stronger<\/strong>.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nearly four decades after the first cashew trees were planted, perhaps that is the larger story Andersson brought home from Ghana.<\/p>
Development does not always follow a straight line. A tree planted decades ago can become a farmer\u2019s livelihood today. A humanitarian project can create the foundation for a business. And a bag of cashews purchased thousands of miles away can become part of a partnership that helps someone build a better life without leaving home.<\/p>
To learn more about GoodOne, you can visit their website here.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Author<\/strong> | ADRA International<\/p>
Photo Credit<\/strong> | ADRA Ghana<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Read Next<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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